Engineering
Our roots are
in engineering.
Our founding partners are engineers by trade with experience running their own factories. No other design firm can offer both the prowess of innovative design and engineering.
Being an industry leader means setting benchmarks — we’ve consistently set the bar high in engineering, creating trend-setting design technologies and innovating new manufacturing techniques. Over twenty years we have silently influenced the industry to improve its engineering and manufacturing; the current quality of stylings is at an all-time high, and we intend to keep pushing it further.
Hundreds of hours,
every wheel.
Hundreds of hours are spent fine-tuning each detail of the wheel to make sure it is manufacturable, lightweight, and strong. Each dimension is fine-tuned, each material carefully selected, machine paths chosen and optimized — no detail is left untouched during our development process.
We are the only design firm that proudly harmonizes engineering and design: the product you dream of will be the product you receive. We guarantee that.